My 4S Checklist for writing kickass press release headlines

Freelance Copywriter's Code

Module 1: How to write high-converting copy clients love — consistently and predictably

Module 2: How to write captivating emails that get opened and read, every single time

What makes email copywriting different
How to know exactly what to write — every single time
Chameleon copywriting: Adjusting your approach for any situation
Warming readers up before the sale
Becoming an “idea factory” (3:01)
Using stories to surprise and entertain readers (even if you’re not a “natural storyteller”)
Topping your copy off with an amazing subject line (2:41)
Module 2 Recap
Bonus: “How to collaborate seamlessly with clients” (2:51)
Bonus: Great questions to ask email copywriting clients
Bonus: Never-Get-Stuck Ingredient List
Bonus: My Top 5 Upwork Hacks email series
Bonus: Email series (written by an FTW student) that increased a client’s conversions 5X

Module 3: How to write powerhouse press releases that get clients publicity

Module 4: How to write explainer video scripts that captivate and convert

Module 5: How to write mouthwatering case studies that grow clients’ businesses

Module 6: How to write high-converting landing pages clients love

Bonus Module

Bonus: How to make $150/hr writing web copy (with Kaleigh Cox) (53:51)
Bonus: How to earn thousands of dollars writing Ultimate Guides (with Primoz Bozic) (46:04)
Bonus: How to write a $6,000 sales page (with Daniel Throssell) (52:13)

Personalized Copy Review

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