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Freelance Copywriter's Code
Module 1: How to write high-converting copy clients love — consistently and predictably
Three Critical Mindsets of Top Freelance Copywriters (9:44)
The Catch-22 Of Writing Copy That Converts
The Most Powerful Tool for Writing High-Conversion Copy
How to Virtually Guarantee Clients Love Your Copy (3:49)
How Top Pros Turn Out Fantastic Copy in Record Time
Module 1 Recap
Bonus: “How much should I charge?” (3:38)
Bonus: Questions to help you get to know your clients
Bonus: My Green Light Method for ensuring clients love your work
Bonus: A note on Unique Selling Proposition (USP)
Bonus: Project Kick-Off Script
Bonus: How to make money without writing a single word of copy
Module 2: How to write captivating emails that get opened and read, every single time
What makes email copywriting different
How to know exactly what to write — every single time
Chameleon copywriting: Adjusting your approach for any situation
Warming readers up before the sale
Becoming an “idea factory” (3:01)
Using stories to surprise and entertain readers (even if you’re not a “natural storyteller”)
Topping your copy off with an amazing subject line (2:41)
Module 2 Recap
Bonus: “How to collaborate seamlessly with clients” (2:51)
Bonus: Great questions to ask email copywriting clients
Bonus: Never-Get-Stuck Ingredient List
Bonus: My Top 5 Upwork Hacks email series
Bonus: Email series (written by an FTW student) that increased a client’s conversions 5X
Module 3: How to write powerhouse press releases that get clients publicity
What clients really want from press releases
3 Rules for writing press releases reporters love (4:29)
Preparing to write your press release
Gathering great quotes to spice things up
Sleuthing for newsworthy nuggets
My 4S Checklist for writing kickass press release headlines
Following up with a strong opening (and beyond) (2:05)
Putting it all together
Watch me rewrite an entire press release
Module 3 Recap
Bonus: Great questions to ask press release clients
Bonus: What a finished press release looks like
Bonus: Beyond the press release — easy opportunities for upselling
Bonus: Advanced press release tactic
Bonus: Winning press release proposal example
Module 4: How to write explainer video scripts that captivate and convert
Your Real Job as an Explainer Video Copywriter
How to structure your script for success
3 Rules for writing awesome explainer video copy (7:18)
Start with the problem
Introduce the solution
Close your script with a strong call to action
Adjusting the length of your script
Module 4 Recap
Bonus: Average Sentences vs Great Sentences (3:00)
Bonus: Great questions to ask explainer video clients
Bonus: Case Study: Turning a client’s raw answers into a finished script
Bonus: Explainer video script template
Bonus: Checklist: How to polish your script to a crisp shine
Bonus: 3-minute script teardown
Module 5: How to write mouthwatering case studies that grow clients’ businesses
Every Client Needs Case Studies
The secret sauce behind amazing case studies (2:47)
The framework
Awesome vs. dull case studies (2:38)
Choosing the perfect quotes
Forming your story’s “skeleton”
Throwing narration into the mixing bowl
Creating “mini-chapters” that keep readers engaged and entertained
Writing an attention-grabbing title that lures readers in
Module 5 Recap
Bonus: Interview Excerpt (6:20)
Bonus: Case study interview guide
Bonus: From raw transcript to finished case study
Bonus: Editing checklist: How to make your case study sparkle
Module 6: How to write high-converting landing pages clients love
The many “faces” of landing pages
The first step to writing an amazing landing page
Strategy Breakdown #1 (6:34)
Strategy breakdown #2
Strategy breakdown #3
The “heart and soul” of your landing page
Getting readers to “pull the trigger”
Writing an enticing headline — in under 10 minutes
Module 6 Recap
Bonus: Landing page teardown (15:30)
Bonus: Done-for-you landing page templates
Bonus: Great questions for landing page clients
Bonus: A simple hack for boosting landing page conversions
Bonus: Never-get-stuck ingredient list for landing pages
Bonus: How to “juice up” bullet points for maximum effect
Bonus: Landing page headline generator tool
Bonus: The exact landing page portfolio samples that won me a $10k+ job
Bonus Module
Bonus: How to make $150/hr writing web copy (with Kaleigh Cox) (53:51)
Bonus: How to earn thousands of dollars writing Ultimate Guides (with Primoz Bozic) (46:04)
Bonus: How to write a $6,000 sales page (with Daniel Throssell) (52:13)
Personalized Copy Review
Submit your copy for review
Bonus: Great questions to ask explainer video clients
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