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Freelance Copywriter's Code: Crash Course
Part 1: How to write high-converting copy clients love — consistently and predictably
Three Critical Mindsets of Top Freelance Copywriters (9:44)
The Catch-22 Of Writing Copy That Converts
The Most Powerful Tool for Writing High-Conversion Copy
How to Virtually Guarantee Clients Love Your Copy (3:49)
How Top Pros Turn Out Fantastic Copy in Record Time
Part 1 Recap
Bonus: “How much should I charge?” (3:38)
Bonus: Questions to help you get to know your clients
Bonus: My Green Light Method for ensuring clients love your work
Bonus: A note on Unique Selling Proposition (USP)
Bonus: Project Kick-Off Script
Bonus: How to make money without writing a single word of copy
Part 2: How to write captivating emails that get opened and read, every single time
What makes email copywriting different
How to know exactly what to write — every single time
Chameleon copywriting: Adjusting your approach for any situation
Warming readers up before the sale
Becoming an “idea factory” (3:01)
Using stories to surprise and entertain readers (even if you’re not a “natural storyteller”)
Topping your copy off with an amazing subject line (2:41)
Part 2 Recap
Bonus: “How to collaborate seamlessly with clients” (2:51)
Bonus: Great questions to ask email copywriting clients
Bonus: Never-Get-Stuck Ingredient List
Bonus: My Top 5 Upwork Hacks email series
Bonus: Email series (written by an FTW student) that increased a client’s conversions 5X
Bonus: A note on Unique Selling Proposition (USP)
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