Freelance Copywriter's Code
Class Curriculum
Module 1: How to write high-converting copy clients love — consistently and predictably
Available in
days
days
after you enroll
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StartThree Critical Mindsets of Top Freelance Copywriters (9:44)
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StartThe Catch-22 Of Writing Copy That Converts
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StartThe Most Powerful Tool for Writing High-Conversion Copy
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StartHow to Virtually Guarantee Clients Love Your Copy (3:49)
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StartHow Top Pros Turn Out Fantastic Copy in Record Time
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StartModule 1 Recap
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StartBonus: “How much should I charge?” (3:38)
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StartBonus: Questions to help you get to know your clients
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StartBonus: My Green Light Method for ensuring clients love your work
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StartBonus: A note on Unique Selling Proposition (USP)
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StartBonus: Project Kick-Off Script
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StartBonus: How to make money without writing a single word of copy
Module 2: How to write captivating emails that get opened and read, every single time
Available in
days
days
after you enroll
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StartWhat makes email copywriting different
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StartHow to know exactly what to write — every single time
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StartChameleon copywriting: Adjusting your approach for any situation
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StartWarming readers up before the sale
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StartBecoming an “idea factory” (3:01)
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StartUsing stories to surprise and entertain readers (even if you’re not a “natural storyteller”)
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StartTopping your copy off with an amazing subject line (2:41)
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StartModule 2 Recap
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StartBonus: “How to collaborate seamlessly with clients” (2:51)
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StartBonus: Great questions to ask email copywriting clients
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StartBonus: Never-Get-Stuck Ingredient List
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StartBonus: My Top 5 Upwork Hacks email series
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StartBonus: Email series (written by an FTW student) that increased a client’s conversions 5X
Module 3: How to write powerhouse press releases that get clients publicity
Available in
days
days
after you enroll
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StartWhat clients really want from press releases
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Start3 Rules for writing press releases reporters love (4:29)
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StartPreparing to write your press release
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StartGathering great quotes to spice things up
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StartSleuthing for newsworthy nuggets
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StartMy 4S Checklist for writing kickass press release headlines
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StartFollowing up with a strong opening (and beyond) (2:05)
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StartPutting it all together
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StartWatch me rewrite an entire press release
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StartModule 3 Recap
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StartBonus: Great questions to ask press release clients
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StartBonus: What a finished press release looks like
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StartBonus: Beyond the press release — easy opportunities for upselling
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StartBonus: Advanced press release tactic
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StartBonus: Winning press release proposal example